32%
more members per coach.
That's the increase Omada Health reported between 2023 and 2024 (Omada Health 2025).
As virtual coaching scales, so does the challenge of maintaining meaningful relationships.
Every personalized outreach can mean reviewing check-ins, reading previous messages, scanning notes, and piecing together context.
Multiply that across hundreds of members… And members have choices.
But outreach starts with a difficult question:
Who should I prioritize today?
Amaya is a coach.
She's responsible for 213 GLP-1 members.
And in some ways, they all need her.
Her dashboard contains everything from medication adherence and nutrition to activity, enthusiasm, and progress.
Together, these data points may offer clues about whether a member will stay engaged with their plan, quit, or even consider another provider.
In a 2026 survey, nearly one-third of GLP-1 digital health users had tried more than one platform.
Among those who switched, 36% cited a lack of support (U.S. News & World Report 2026).
The challenge isn't just reaching more people. It's making every person feel remembered.
But the members who are obviously struggling aren't necessarily the only ones she needs to reach.
And Amaya didn't become a coach to send automated messages. She became a coach to connect as a human.
As AI becomes part of her workflow, she worries that the very thing she values most about coaching could be automated away: The human connection.
She wants to recognize their struggles, celebrate their achievements, and make them feel understood.
With 213 members, some of those opportunities for connection may never reach her attention.
But what if AI could do the opposite?
Surface the conversations she might otherwise miss.
Green doesn't tell the whole story.
James is losing weight, taking his doses, and staying motivated.
His health metrics are green across the board.
But members who appear to be doing well may receive less personal attention than those who are struggling.
His health metrics look good. But does he feel connected?
Steady explores how AI can surface signals of the human experience that get lost in a large caseload.
Because clinical progress and human connection aren't the same thing.
AI identifies the opportunity.
Amaya makes the connection.
Amaya can already spot obvious problems by sorting the table. Steady explores something different: how to surface a member like James, whose success may mean he receives less personal attention.
...or Renata, whose health indicators look strong, but whose conversations have become shorter and less personal. After 21 days without meaningful human contact, she may be starting to feel more like a customer than a client.
Steady doesn't assume it knows what James or Renata needs. It gives Amaya the context behind each suggestion, then leaves the decision to her. She can draft a personal message with AI assistance, write her own, or choose not to reach out at all.
A lighter way to connect
Messages is where coaches get into the thick of it. Member concerns, ongoing conversations, and detailed health information all compete for attention.
I designed Connections as a complementary, lower-pressure experience. Efficiency and human connection can co-exist.
The idea is simple: a friendly high-five in the hallway, not another demanding work queue.
The goal wasn't more outreach. It was making space for meaningful human connection without turning it into another metric or obligation.
The challenge wasn't getting AI to recognize patterns. It was designing what happens next.
Steady explores how AI can make human needs more visible without claiming to understand them or taking decisions away from the coach.
Personal care, at scale.
For coaching platforms, meaningful human support isn't just a member experience issue. It's a potential driver of retention.
Steady explores how AI can help coaches recognize opportunities for connection that health metrics alone might miss.